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Analysis of Healthcare Videos Addressed to Migrant Populations in Spain |
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| รหัสดีโอไอ | |
| Creator | Raquel Lázaro-Gutiérrez |
| Title | Analysis of Healthcare Videos Addressed to Migrant Populations in Spain |
| Publisher | IATIS and the Centre for Translation and Textual Studies (CTTS) at Dublin City University |
| Publication Year | 2559 |
| Journal Title | New Voices in Translation Studies |
| Journal Vol. | 14 |
| Journal No. | 1 |
| Page no. | 100-121 |
| Keyword | adaptation, audiovisual translation, healthcare promotion, migrant population, public service translation, transcreation, video |
| URL Website | https://newvoices.arts.chula.ac.th/ |
| Website title | New Voices in Translation Studies |
| ISSN | 1819-5644 |
| Abstract | During recent decades Spain has received a large number of foreigners, who have come not only as short term tourists, but also as long term students, as workers, or for their retirement. A great effort has been made to reach these new citizens and involve them in healthcare promotion campaigns. This has materialised in the publication of leaflets, posters, and even videos, the latter of which are the object of this piece of research.The aim of this research is to analyze healthcare videos addressed to migrant populations in Spain to determine the kind of adaptations that have been performed. This way, we will be able to determine their adequacy and efficacy, and suggest some improvements. Aspects such as conceptual or communicative adaptation to particular cultures, changes of register, use of terminology, structural changes and topic choice will be analyzed. |
