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ปัจจัยการบำรุงรักษาบ้านพักอาศัยที่ส่งผลต่อความพึงพอใจของลูกค้า โดยการวิเคราะห์โมเดลสมการโครงสร้าง |
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| รหัสดีโอไอ | |
| Creator | 1. ฐากูร เปรมเดช 2. จักรพงษ์พงษ์เพ็ง |
| Title | ปัจจัยการบำรุงรักษาบ้านพักอาศัยที่ส่งผลต่อความพึงพอใจของลูกค้า โดยการวิเคราะห์โมเดลสมการโครงสร้าง |
| Publisher | คณะวิศวกรรมศาสตร์ มหาวิทยาลัยนเรศวร |
| Publication Year | 2556 |
| Journal Title | วิศวกรรมสาร มหาวิทยาลัยนเรศวร |
| Journal Vol. | 8 |
| Journal No. | 2 |
| Page no. | 56-65 |
| Keyword | Housing Maintenance,Satisfaction,Structural Equation Modeling (SEM). |
| ISSN | 1905-615x |
| Abstract | To satisfy customers;a strategy used by housing developers is the after-sales service of housing maintenance;which shows attention and responsibility of the developers for customers. As such;the housing maintenance becomes an important strategy for housing developers. Thus;many researchers have studied about housing maintenance and customers' satisfaction. However;few research works have developed a structure of factors for housing maintenance influencing customers' satisfaction. Accordingly;the research aimed to develop such a maintenance structure. The research method uses a questionnaire with Likert scale to gather opinions from 184 customers and housing developers about the level of importance of housing maintenance factors influencing customers satisfaction. The data were analyzed to: (1) test the structures of factors for housing maintenance and for customers satisfaction and (2) find the influence of the structure of housing maintenance factors having on the structure of customers' atisfaction factors. The results show that the structure of housing maintenance factors can be divided into 3 groups with their weight of relative importance: "structure" (43.32%);"architecture" (31.49%) and "system" (25.19%);whilst that of customers' satisfaction factors can be divided in to 4 groups with their weight of relative importance: "certainty" (17.97%);"reliability" (30.43%);"responsiveness" (22.61%)and "confidence" (28.99%). These structure scan be used as a guideline for customers in inspecting housing maintenance and are useful for housing developers in planning and implementing housing maintenance to satisfy customers' satisfaction |
