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Communication Management of Modern Retail Business Identity: A Case Study on Central Department Store and Tesco Lotus Hypermarket |
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| รหัสดีโอไอ | |
| Creator | Buppa Lapawattanaphun |
| Title | Communication Management of Modern Retail Business Identity: A Case Study on Central Department Store and Tesco Lotus Hypermarket |
| Publisher | National Institute of Development Administration |
| Publication Year | 2556 |
| Journal Title | NIDA Development Journal |
| Journal Vol. | 53 |
| Journal No. | 3 |
| Page no. | 125-150 |
| ISSN | 0125-3689 |
