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Multiplicative multi-criteria analysis method for decision-making |
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| รหัสดีโอไอ | |
| Creator | 1. Nada Damljanovic 2. Miodrag M. Zizovic 3. Malisa R. Zizovic |
| Title | Multiplicative multi-criteria analysis method for decision-making |
| Publisher | Maejo University |
| Publication Year | 2559 |
| Journal Title | Maejo International Journal of Science and Technology |
| Journal Vol. | 10 |
| Journal No. | 2 |
| Page no. | 233 |
| Keyword | multiplicative method,multi-criteria analysis,degree of criteria |
| ISSN | 1905-7873 |
| Abstract | In this paper we introduce a new method of multi-criteria analysis: the multiplicative method. We present some advantages of this method over the other commonly used multi-criteria methods such as the low-calculation complexity, the prevention of favouritism of alternatives and the cutting out of alternatives which do not satisfy an absolutely important criterion. We also present an example of the application of this method in a concrete situation: the choice of a brand name for Gornja Trepca Spa advertising. |
