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The Structural Equation Modelling of Factors Affecting Financial Contribution Intention and Behavior Via Investment Crowdfunding in Social Enterprise in Thailand |
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| รหัสดีโอไอ | |
| Creator | Pimporn Chewananth |
| Title | The Structural Equation Modelling of Factors Affecting Financial Contribution Intention and Behavior Via Investment Crowdfunding in Social Enterprise in Thailand |
| Contributor | Sumalee Sawang |
| Publisher | Kasetsart Business School |
| Publication Year | 2565 |
| Journal Title | Kasetsart Applied Business Journal |
| Journal Vol. | 15 |
| Journal No. | 23 |
| Page no. | 79-98. |
| Keyword | Crowdfunding, Investment Crowdfunding, Theory of Planned Behavior, Social Enterprise |
| URL Website | https://so04.tci-thaijo.org/index.php/KAB/about |
| Website title | https://journal.bus.ku.ac.th/ |
| ISSN | 25396250 |
| Abstract | The purpose of this research was to study the factors influencing the intention offinancial contributionvia investment crowdfunding in social enterprise, to study the factorsinfluencing information sharing intention via investment crowdfunding in social enterprise,to study the factors influencing financial contribution behavior via investment crowdfundingin social enterprise in Thailand, and recheck the conformity of structural equation modelinfluence of attitude, subjective norm, social norms, perceived behavioral control, self-efficacy,tax incentives, financial contribution intention, information sharing intention, and financialcontribution behavior via investment crowdfunding in social enterprises in Thailand. A quantitativeresearch is conducted with a questionnaire as a research tool and data were collected from 1,527people who have invested via investment crowdfunding in social enterprise in Thailand.The analysis of the structural equation model found that attitude, social norms, perceivedbehavioral control, self-efficacy, and tax incentives have a positive direct influence on financialcontribution intention, while the factor of subjective norm has no positive direct influence onfinancial contribution intention via investment crowdfunding in social enterprises at statisticallysignificant of 0.05, and found that the factor of attitude, subjective norm, social norm, perceivedbehavioral control, self-efficacy have a positive direct influence on information sharing intention,while the factor of tax incentives has no positive direct influence on information sharing intentionof investment crowdfunding in social enterprise at statistically significant of 0.05. It wasalso found that both financial contribution intention and information sharing intention havea positive direct influence on financial contribution behavior at statistically significant 0.05. |
