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Applied social media and the effects of its use during vacation travel: A case study of Millennials in Thailand |
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| รหัสดีโอไอ | |
| Creator | Chalida Techajirakul |
| Title | Applied social media and the effects of its use during vacation travel: A case study of Millennials in Thailand |
| Contributor | Kriengsin Prasongsukarn |
| Publisher | Nakhon Pathom Rajabhat University |
| Publication Year | 2562 |
| Journal Title | Journal of Thai Interdisciplinary Research |
| Journal Vol. | 14 |
| Journal No. | 1 |
| Page no. | 53 |
| Keyword | social media, vacation travel method, Millennials, reliance of social media |
| URL Website | http://rdi.npru.ac.th |
| Website title | วารสารวิจัยสหวิทยาการไทย |
| ISSN | 2465-3837 |
| Abstract | This research is focused on applied social media and the effects of its use during vacation travel on Millennials.The researcher investigated the usage of social network websites by traveller: before, during and after the vacation,granting comprehension on utilization levels, levels of association, and self-reliance. The 205 questionnaires werecirculated to and gathered from experienced Thai travellers. It was found that the stage vacation when social mediawas mostly used was before the vacation as a tool for obtaining information, for instance information aboutaccommodation and destinations. It was also found that there was a low correlation between levels of associationwith internet marketing and alterations made to vacation plans. In addition to this the findings appeared to show thatsocial media was extensively used during the vacation for posting photos and looking for local activities. The resultalso showed that the information obtained from third party websites is more reliable than mass media advertisingand government websites. |
