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The factors that influence building a Thai global brand: A demonstration of a mixed methods approach |
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| รหัสดีโอไอ | |
| Creator | Kunakorn Pecharakong |
| Title | The factors that influence building a Thai global brand: A demonstration of a mixed methods approach |
| Publisher | Nakhon Pathom Rajabhat University |
| Publication Year | 2559 |
| Journal Title | Journal of Thai Interdisciplinary Research |
| Journal Vol. | Vol.11 |
| Journal No. | No.6 |
| Page no. | 1 |
| Keyword | Thai global brand, global brand building, values based marketing, global brand equity, corporate social responsibilities |
| ISSN | 2465-3837 |
