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Social Media Literacy and Awareness among the Students in Multidisciplinary Programs in a Thai Private University |
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| รหัสดีโอไอ | |
| Creator | Chuleekorn Nuansomsri |
| Title | Social Media Literacy and Awareness among the Students in Multidisciplinary Programs in a Thai Private University |
| Contributor | Suttisak Jantavongso |
| Publisher | Siam Technology College,Bangkok,Thailand |
| Publication Year | 2562 |
| Journal Title | Journal of Technology and Innovation in Tertiary Education |
| Journal Vol. | 1 |
| Journal No. | 2 |
| Page no. | 17 |
| Keyword | Social media literacy, awareness, multidisciplinary programs, Thai private university |
| URL Website | http://jti.siamtechno.ac.th |
| Website title | Journal of Technology and Innovation in Tertiary Education |
| ISSN | 2630-0540 |
| Abstract | This paper reports research findings on the social media literacy, and the level of awareness from 123 students in three multidisciplinary programs in a Thai private university. The study used a survey questionnaire to collect data. The surveys were conducted in January- February 2017. The students participating in the study were from three undergraduate programs in Enterprise Information Systems (EIS), Investment Informatics (INI), and Medical Informatics (MEI) programs. The researchers explored four levels of the media literacy framework on access, analyze, evaluate and create. The results revealed that the students understand how to learn and apply social media literacy as stated in the media literacy framework. Nearly all strongly agreed that social media has an impact on their everyday life. They also strongly agreed that social media is one of the communication tools for connecting resources and Facebook as the most popular social media application. Other findings revealed their gender, year levels, and GPA of the students having statistical significance in impact on their awareness of social media literacy, but not on their knowledge of social media and programs of study. |
