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SERVICE QUALITY OF LAO NATIONAL SWIMMING POOL |
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| รหัสดีโอไอ | |
| Creator | Bounthanom VONG PHACHANH |
| Title | SERVICE QUALITY OF LAO NATIONAL SWIMMING POOL |
| Contributor | Sukanya CHAROENWATTANA, Nopporn TASNAINA, Seksan TONGKUMBUNJONG |
| Publisher | The Sports Science Society of Thailand (SSST) |
| Publication Year | 2563 |
| Journal Title | Journal of SportsScience and Technology |
| Journal Vol. | 20 |
| Journal No. | 1 |
| Page no. | 20-35 |
| Keyword | Laos, Service Quality, Marketing Mixes, SERVQUAL, Swimming Pool |
| URL Website | https://he01.tci-thaijo.org/index.php/JSST/index |
| ISSN | 1513-7201;2672-927X |
| Abstract | The purpose of this study wasto examine the expected and the observed service quality of the Lao National Swimming Pool. The research methodology included the evaluationof the services provided at the swimming pool based on the marketing mixed (7P's) concept, literature review of previous reports, the instruments used in this study were semi-structure and a survey on service quality. The five key informants were interviewed and 400 pool customers participated in this study. The data was analyzed by means (X?) and Standard deviation (S.D.) and also analyze the gaps of the expected quality and observed quality in the swimming pool at the Lao National Stadium with. Descriptive statistics including means (X?) and Standard deviation (S.D.) and Modified Priority Needs Index (PNImodified) were used for the analysis.A majority of the samples (61.3%) were male and almost half (49.5%) of the samples used the pool 1-2 times a week. The samples were not satisfied with the service quality provided at the pool as there was a large gap of between theexpected and the observed service quality. Based on the results from the PNI modified, three aspects of service should receive top priority when improving the pool services. These services includedactivity promotion, (PNI =0.42), price setting and the activities offered (PNI=0.31), and pool facility. (PNI=0.29). |
