|
Success Factors of Community Business Management in Thailand |
|---|---|
| รหัสดีโอไอ | |
| Creator | Sarannee U-senyang |
| Title | Success Factors of Community Business Management in Thailand |
| Contributor | Jaruwan Aeksapang, Ailadda Ongklang, Mittira Visutranukool |
| Publisher | DR.KEN Institute of Academic Development and Promotion |
| Publication Year | 2565 |
| Journal Title | International Journal of Sociologies and Anthropologies Science Reviews |
| Journal Vol. | 2 |
| Journal No. | 3 |
| Page no. | 77-86 |
| Keyword | Success Factor, Community Business Management, Thailand |
| URL Website | https://so07.tci-thaijo.org/index.php/IJSASR/about |
| Website title | https://so07.tci-thaijo.org/index.php/IJSASR/article/view/1238 |
| ISSN | 2774-0366 |
| Abstract | Community economy, or fundamental economy, is an important policy and is reflected in the Eighth National Economic and Social Development Plan, the 12th edition, and the 13th (draft) edition. At present, focusing on strengthening the fundamental economy, strengthening the community economy, which community business is one way to raise income, livelihood, and quality of life of the community by using local wisdom and raw materials in the community by the people for the people, emphasize people in the community to participate in laying the foundation for community economic development by joining together to create jobs and generate income through cooperation. The participation of people in the community, sharing ownership, sharing ideas, bringing together resources, community wisdom, and creating added value, which helps the community's economy to be at a better level, It is the basis for improving the quality of life and well-being at the family and community levels. Therefore, this article aims to review the literature on factors for the success of community business management in Thailand by collecting, analyzing, synthesizing, and extending knowledge for academic use. The results of the study revealed that the success factors of community business management in Thailand consist of five key factors: (1) Factors in the leadership of the group. (2) Unique Product factors. (3) Factors for creating participation within the group. (4) Learning and adaptation factors. And (5) factors in packaging development and branding. The results of this study will increase the knowledge of community business management and community business groups that can be applied as a guideline for community business operations to improve, develop and extend the experience of community business groups. Sustainable operational success. |
