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The Study of the Influence on Auto Industry Brand Experience towardsConsumer Purchase Intention: Brand Personality as the Mediator |
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| รหัสดีโอไอ | |
| Creator | Yudi Sheng |
| Title | The Study of the Influence on Auto Industry Brand Experience towardsConsumer Purchase Intention: Brand Personality as the Mediator |
| Publisher | มหาวิทยาลัยรังสิต |
| Publication Year | 2564 |
| Journal Title | วารสารรังสิตบัณฑิตศึกษาในกลุ่มธุรกิจและสังคมศาสตร์ |
| Journal Vol. | 7 |
| Journal No. | 1 |
| Page no. | หน้า 59-73 |
| Keyword | Automobile Industry, Brand Experience, Brand Personality, Customer Purchase Intention |
| URL Website | https://rsujournals.rsu.ac.th/ |
| Website title | https://rsujournals.rsu.ac.th/index.php/jrgbs |
| ISSN | 2465-4094 |
| Abstract | https://rsujournals.rsu.ac.th/index.php/jrgbs/article/view/1988 |
