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Management Alliance Business Travel (MICE) of Hotels in Huahin District Prachuapkirikhan Province and Cha-Am District Petchburi Province |
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| รหัสดีโอไอ | |
| Creator | Athithat Sirawaritsara |
| Title | Management Alliance Business Travel (MICE) of Hotels in Huahin District Prachuapkirikhan Province and Cha-Am District Petchburi Province |
| Contributor | Thitima Holumyong, Somchai Krajaejerm |
| Publisher | Department of Political Science, Mahamakut Buddhist University |
| Publication Year | 2566 |
| Journal Title | Journal of Political Science Mahamakut Buddhist University |
| Journal Vol. | 3 |
| Journal No. | 5 |
| Page no. | 18-32 |
| Keyword | Management, Business Tourism, Hua Hin – Chaam District |
| URL Website | https://so02.tci-thaijo.org/index.php/jpsmbu/index |
| Website title | https://www.tci-thaijo.org/ |
| ISSN | 2773-9147 |
| Abstract | The purpose of this research was to 1) describe reports of various business tourism in the area of Hua Hin District. Prachuap Khiri Khan Province and Cha-am District, Phetchaburi Province. 2) Identify problems that may occur in business tourism in Hua Hin District, Prachuap Khiri Khan Province and Cha-am District, Phetchaburi Province. 3) Propose business tourism management guidelines for hotels in Hua Hin District, Prachuap Khiri Khan Province and Cha-am District, Phetchaburi Province. This research was a qualitative research. Twenty-one key informants were collected using in-depth interviews and participant and non-participant observation. Analyze data by synthesizing the essence.Research Results 1. The context of business tourism management of hotels in Hua Hin-Cha-am district consists of air and land transportation. Public and private sectors work together to push and support the organization of activities to promote business tourism. Safety for tourists who come to use the service both local and international In terms of image and reputation, it is an ancient old town. The environment focuses on development. Infrastructure coupled with sustainable environmental preservation the terrain is sloping from the forest to the beach. 2) Problems of business tourism management of hotels in Hua Hin District, Prachuap Khiri Khan Province and Cha-am District, Phetchaburi Province. In the process of developing infrastructure Air and land transport, double-track railway In terms of readiness, there is a drive to promote, develop, and educate entrepreneurs and personnel on a regular basis. Technology currently developing both online, offline and AI systems. 3. Business tourism management guidelines for hotels in Hua Hin District Prachuap Khiri Khan Province and Cha-Am District, Phetchaburi Province Bring modern technology to adapt to broadcast. Public relations to reach all groups. |
