|
The Impact of Rebranding Strategy, Brand Perception, and Marketing Communications on Online Purchasing Behavior: A Case Study of the Alangkan Agricultural Group Network, Thailand |
|---|---|
| รหัสดีโอไอ | |
| Creator | Pimolwan Katepan |
| Title | The Impact of Rebranding Strategy, Brand Perception, and Marketing Communications on Online Purchasing Behavior: A Case Study of the Alangkan Agricultural Group Network, Thailand |
| Contributor | Thamrong Mekhora, Rapee Dokmaithes, Rungtip Thaisom |
| Publisher | Faculty of Management Science Nakhon Pathom Rajabhat University. |
| Publication Year | 2569 |
| Journal Title | Journal of Management Science Nakhon Pathom Rajabhat University |
| Journal Vol. | 13 |
| Journal No. | 1 |
| Page no. | 340-359 |
| Keyword | Agricultural rebranding, Brand perception, Farmers Association Network, 3i Marketing Strategy, Marketing communication |
| URL Website | https://so03.tci-thaijo.org/index.php/JMSNPRU/issue/view/18314 |
| Website title | https://so03.tci-thaijo.org/index.php/JMSNPRU/index |
| ISSN | 2392-5817 |
