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Development of a Distribution Channel for Coconut Products by Farmers in Nakhon Pathom Province |
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| รหัสดีโอไอ | |
| Creator | Thun Chaitorn |
| Title | Development of a Distribution Channel for Coconut Products by Farmers in Nakhon Pathom Province |
| Contributor | Phitphisut Thitart, Tanasarn Panichayakorn |
| Publisher | Faculty of Management Science Nakhon Pathom Rajabhat University. |
| Publication Year | 2566 |
| Journal Title | Journal of Management Science Nakhon Pathom Rajabhat University |
| Journal Vol. | 10 |
| Journal No. | 2 |
| Page no. | 93-103 |
| Keyword | distribution channel, coconut products, Facebook |
| URL Website | https://so03.tci-thaijo.org/index.php/JMSNPRU/issue/view/17616 |
| Website title | https://so03.tci-thaijo.org/index.php/JMSNPRU/index |
| ISSN | 2392-5817 |
| Abstract | The Development of a Distribution Channel for Coconut Products by Farmers in Nakhon Pathom Province aimed to study the distribution channel of selling coconut products of farmers in Nakhon Pathom province and to develop a channel for distribution of coconut products of farmers in Nakhon Pathom province. This research was qualitative research. Surveys and interviews, ten farmers in Nakhon Pathom province, were used as tools to collect data. The results of the study found that almost all farmers had offline distribution channel such as selling at a market or their houses. After farmers developed a sales channel through online platform, Facebook pages, they received 1,000 - 5,000 page views per day, and the number of orders continued to increase. Therefore, it helped farmers in Nakhon Pathom province to increase sales of coconut products by an average of 59.6 per cent per day. |
