|
Antecedents of perceived organization support and organizational citizenshipbehavior towards medical representative retention in pharmaceuticalindustry of Thailand |
|---|---|
| รหัสดีโอไอ | |
| Creator | Tipsukhon Suepsaion |
| Title | Antecedents of perceived organization support and organizational citizenshipbehavior towards medical representative retention in pharmaceuticalindustry of Thailand |
| Contributor | Wongtheera Suvannin |
| Publisher | Faculty of Management Science Nakhon Pathom Rajabhat University. |
| Publication Year | 2565 |
| Journal Title | Journal of Management Science Nakhon Pathom Rajabhat University |
| Journal Vol. | 9 |
| Journal No. | 1 |
| Page no. | 365-379 |
| Keyword | Perceived Organization Support, Organization Citizenship Behavior, Job Satisfaction, Job Involvement, Organizational Commitment and Employee RetentionJob Involvement, Organizational Commitment and Employee Retention |
| URL Website | https://so03.tci-thaijo.org/index.php/JMSNPRU/issue/view/17221 |
| Website title | https://so03.tci-thaijo.org/index.php/JMSNPRU/index |
| ISSN | 2392-5825 |
| Abstract | The objectives of this research were (1) to study the antecedents of causal factorsinfluencing the perceived organization support and organizational citizenship behavior towardthe employee retention of medical representatives of the pharmaceutical industry in Thailandand (2) to study the opinions of specialize medical representatives in the antecedents of casualfactors toward the perceived organization support and organizational citizenship behaviorinfluencing the employee retention of medical representatives of the pharmaceutical industryin Thailand. Mixed Method Research were used in this research. Quantitative research datawere collected by questionnaires from 533medical representatives by multi-stage samplingand analyzed by structural equation modeling. Qualitative research data were from five keyinformants who were random by purposive sampling and analyzed by inductive method tosupport quantitative research results.The results indicated that: (1) Research casual model and empirical data wereconcordant. The variance of medical representative retention was 8 8 percent, with ??/df=1 . 3 0 P=0 . 0 7 and RMSEA=0 . 0 2 . Perceived organizational support had the highest overallinfluence on employee retention at 0 . 75 and job involvement had a negative effect towardemployee retention at -0.20on statistically significant at the 0.05 level. (2) Qualitative researchresults supported all quantitative results. In particular, job involvement had a negative effecttoward employee retention. The finding from the interview found that if the medicalrepresentatives were involved in recognizing targeted compensation, they compared it withother companies which caused job transference to other companies. |
