|
The Casual Effect of Dynamic Capabilities and Information System Quality on the Performance of Small and Medium Enterprises in the Digital Age : The Study of Mediating Variables of Product, Process and Marketing Innovation |
|---|---|
| รหัสดีโอไอ | |
| Creator | Boontharika Wongwanich |
| Title | The Casual Effect of Dynamic Capabilities and Information System Quality on the Performance of Small and Medium Enterprises in the Digital Age : The Study of Mediating Variables of Product, Process and Marketing Innovation |
| Contributor | Kritsada Chienwatthanasuk |
| Publisher | Faculty of Management Science Nakhon Pathom Rajabhat University. |
| Publication Year | 2564 |
| Journal Title | Journal of Management Science Nakhon Pathom Rajabhat University |
| Journal Vol. | 8 |
| Journal No. | 2 |
| Page no. | 422-445 |
| Keyword | Dynamic Capabilities, Information System Quality, Small and Medium Enterprises |
| URL Website | https://so03.tci-thaijo.org/index.php/JMSNPRU/issue/view/17070 |
| Website title | https://so03.tci-thaijo.org/index.php/JMSNPRU/index |
| ISSN | 2392-5827 |
| Abstract | This research aimed at studying 1) the effect of dynamic capabilities on the performance of small and medium enterprises in the digital age; 2) the effect of dynamic capabilities on product, process and marketing innovation of small and medium enterprises in the digital age; 3) the effect of information system quality on the performance of small and medium enterprises in the digital age; 4) the effect of information system quality on product innovation, process and marketing of small and medium enterprises in the digital age; 5) the effect of product, process and marketing innovation on the performance of small and medium enterprises in the digital age; and 6) the mediating effect of product, process and marketing innovation variables between dynamic capabilities and information system quality on the performance of small and medium enterprises in the digital age. The researcher used a multistage sample technique to gather data from 500 small and medium-sized business entrepreneurs in Thailand. The research instrument was a questionnaire with content validity tests conducted by three experts in the area and reliability tests. Percentage, mean, standard deviation, path analysis, and confirmatory factor analysis were utilized in the study. The result indicated as follows: 1) Dynamic capabilities statistically affected the performance of small and medium enterprises in the digital age with a direct effect of 0.42 and a total effect of 0.73. 2) Dynamic capabilities statistically affected product innovation, process and marketing of small and medium enterprises in the digital age with direct effects of 0.85, 0.74, and 0.86, respectively. 3) Information system quality statistically affected the performance of small and medium enterprises in the digital age with a direct effect as of 0.15 and a total effect of 0.20. 4) Information system quality statistically affected the process innovation of small and medium enterprises in the digital age with a total effect of 0.25; however, information system quality did not statistically affect product and marketing innovation. 5) Product and process innovation statistically affected the performance of small and medium enterprises in the digital age with a total effect of 0.43 and 0.13; however, marketing innovation did not statistically affect performance of small and medium enterprises in the digital age. 6) Product, process and marketing innovation had a mediating effect between dynamic capabilities and the performance of small and medium enterprises in the digital age with an effect value of 0.31; however, product, process and marketing innovation did not have a mediating effect between information system quality and the performance of small and medium enterprises in the digital age at the statistically significant level of 0.05. |
