|
Using of Digital Content and the Promotion of Experience to Inspire in Tourism. |
|---|---|
| รหัสดีโอไอ | |
| Creator | Nattakamol Toongsuwan |
| Title | Using of Digital Content and the Promotion of Experience to Inspire in Tourism. |
| Publisher | Faculty of Management Science Nakhon Pathom Rajabhat University |
| Publication Year | 2561 |
| Journal Title | Journal of Management Science Nakhon Pathom Rajabhat University |
| Journal Vol. | 5 |
| Journal No. | 2 |
| Page no. | 189-200 |
| Keyword | Tourism Industry, Digital content, Digital Media, Inspiration |
| URL Website | https://so03.tci-thaijo.org/index.php/JMSNPRU/issue/view/12520 |
| Website title | https://so03.tci-thaijo.org/index.php/JMSNPRU/index |
| ISSN | 2392-5817 |
| Abstract | Tourism industry and the Digital Content industry are one of the potential target and the future industries to drive economic growth. That can be linked together. This article explores the use of digital content as a key element to help drive and promote the tourism industry to be more valuable and more worth. Today, the uses of digital media or technology as a medium of communication is in a variety of forms and ways of creating opportunities to present any information or content. That can be presented in terms of entertainment and information to enhance the user experience to access the content of the story. The purpose is to demonstrate the benefits of using digital content to engage, search, publish, or forward content. That is another advantage of digital communication apart from marketing benefits or sell promotion. To be able to inspire consumers and encourage travel. |
