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The Priority of Potential Areas in Tourism Logistics: A Case Study of Lower Northern Provincial Cluster of Thailand |
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| รหัสดีโอไอ | |
| Creator | Jessada Pochan |
| Title | The Priority of Potential Areas in Tourism Logistics: A Case Study of Lower Northern Provincial Cluster of Thailand |
| Contributor | Boonsub Panichakarn, Klairung Ponanan, Supavanee Thimthong, Ponnapa Musikapun |
| Publisher | Faculty of Logistics and Digital Supply Chain |
| Publication Year | 2566 |
| Journal Title | Journal of Logistics and Digital Supply Chain |
| Journal Vol. | 1 |
| Journal No. | 1 |
| Page no. | 50-64 |
| Keyword | Tourism Logistics, Multi Criteria Analysis, Analytic Hierarchy Process |
| URL Website | https://ph03.tci-thaijo.org/index.php/JLDSC/ |
| Website title | https://ldsc.nu.ac.th/?p=2725 |
| ISSN | ISSN 2985-0088 (Print) ISSN 2985-0096 (Online) |
| Abstract | This article proposes the approach the priority of potential areas in tourism logistics, according to the principles of logistics and tourism by applying multi criteria analysis approach. The analytical process consisted of 12 relevant experts from 3 groups: government sector, private sector, and education sector (academics) to select and evaluate the factors under hierarchical structure. Moreover, the pair-wise comparison and the analytic hierarchy process had been applied to evaluate the weight of the factors. Nine provinces of lower northern provincial cluster of Thailand are studied about prioritize the potential areas in tourism logistics. The multi criteria analysis include number of tourists, number of tourist attractions, transport infrastructure, travel amenities, and accessibility of tourist attractions, which are the quantitative and qualitative data obtained from secondary data collection and field surveys. The research results are found that Phitsanulok province had the highest potential in tourism logistics (77.00 points), followed by Phetchabun Province and Tak Province (72.00 points). Furthermore, the results of this prioritization can be used as information for government and private sector decision-making in planning various actions in tourism, as well as used for selecting pilot areas to develop new types of tourism in the area, such as wellness tourism and medical tourism, etc. |
