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ANALYSIS OF PUSH AND PULL TRAVEL MOTIVATION OF FOREIGN TOURIST TO LOCAL MARKETS: A CASE STUDY OF PHUKET, THAILAND |
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| รหัสดีโอไอ | |
| Creator | 1. Kanyapat Pattanapokinsakul 2. Panuwat Phakdee-auksorn |
| Title | ANALYSIS OF PUSH AND PULL TRAVEL MOTIVATION OF FOREIGN TOURIST TO LOCAL MARKETS: A CASE STUDY OF PHUKET, THAILAND |
| Publisher | คณะการจัดการการท่องเที่ยว สถาบันบัณฑิตพัฒนบริหารศาสตร์ |
| Publication Year | 2558 |
| Journal Title | วารสารวิชาการการท่องเที่ยวไทยนานาชาติ |
| Journal Vol. | 11 |
| Journal No. | 2 |
| Page no. | 43-63 |
| Keyword | international tourist, local market, motivation, pull factor,push factor |
| ISSN | 2286 9018 |
| Abstract | The purposes of this study were 1) to investigate the push and pull motivations of international tourists visiting local markets in Phuket, 2) to explore the differences of travel motivation amongst international tourists visiting local markets in Phuket, and 3) to identify the attractiveness of Phuket's local market based on the perception of international tourists. The study employed a quantitative approach. A questionnaire was developed and used as the primary research tool in collecting data from the 432 international tourists. Frequency, percentage, t-test, and ANOVA were used to analyze the obtained data. The findings revealed that the main push factors motivating international tourists tolocal markets in Phuket were 1) to try the local food, 2) relaxation, and 3) to gain new experiences by traveling abroad. Whereas significant pull factors were: 1) the availability of fresh fruits, 2) the unique atmosphere, and 3) inexpensive prices. The study also revealed that the local food was the primary local market's attractiveness in the view of international tourists. It also served as an important consideration for tourists when thinking of returning to visit these markets. |
