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TOURISM IMPACTS ON THE AYUTTHAYA WORLD HERITAGE SITE: MEASURING THE PERCEPTIONS OF THE HOST COMMUNITY |
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| รหัสดีโอไอ | |
| Creator | Somyot Ongkhluap |
| Title | TOURISM IMPACTS ON THE AYUTTHAYA WORLD HERITAGE SITE: MEASURING THE PERCEPTIONS OF THE HOST COMMUNITY |
| Publisher | Khon Kaen University |
| Publication Year | 2555 |
| Journal Title | วารสารวิชาการการท่องเที่ยวไทยนานาชาติ |
| Journal Vol. | 8 |
| Journal No. | 1 |
| Page no. | 31-55 |
| Keyword | Ayutthaya,community, heritage,tourism impacts, perception |
| ISSN | 2286-9018 |
| Abstract | This research aims to determine the Ayutthaya local communities' values with regards to heritage and tourism and to measure the perceptions of the local communities toward the impacts of tourism on the Ayutthaya World Heritage Site and on the local community of Ayutthaya within which they live.The methodology proposed in this study was a community-based process that begins with the values of the local communities and relates these to all the tourist activities in Ayutthaya to generate a matrix that measures the perception of impacts on the local community. The results revealed that overall perceptions of the impacts of tourism received quite a positive response and were regarded as having a positive relationship with community values. The impacts of tourism on economic values were perceived as highly positive, followed by socio-cultural and environmental values which were in varying degrees less so. On the other hand, the impacts of tourism on environmental values was perceived as being highly negative followed by socio-cultural and economic which were seen as less negative |
