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Factors Affecting Elderly's Intention to use Financial Services Application During the COVID-19 Pandemic |
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| รหัสดีโอไอ | |
| Creator | Pakjira Sukassathit |
| Title | Factors Affecting Elderly's Intention to use Financial Services Application During the COVID-19 Pandemic |
| Contributor | Pramote Luenam |
| Publisher | The Association of Council of IT Deans (CITT) |
| Publication Year | 2564 |
| Journal Title | Journal of Information Science and Technology |
| Journal Vol. | 11 |
| Journal No. | 2 |
| Page no. | 62-71 |
| Keyword | Financial Service Application, Elderly Adults, Technology Acceptance Model, Diffusion of innovation theory, COVID-19 |
| URL Website | https://tci-thaijo.org/index.php/JIST |
| Website title | Journal of Information Science and Technology |
| ISSN | 2651-1053 |
| Abstract | The purpose of this research was to determine the factors that affect to elderly's intention to use financial services application during the COVID-19 pandemic. In this regard, 400 questionnaires collected from elders, who have experience with financial services application, were analyzed. The descriptive statistics used in this research were employed to summarize the characteristics of the sample and included frequency and percentages. The data were analyzed through Structural Equation Model to test the hypotheses and derive model fit. The model showed a goodness-of-fit with P-value = 0.087, ?2/df = 1.142, RMSEA = 0.019, CFI = 0.997 and TLI = 0.994. According to analysis results, the relative advantage, the compatibility, and the Trialability have a positive influence on the perceived usefulness and also have an indirect affect to elderly's intention to use financial services application through the perceived usefulness. The results also show the complexity and the observability have a positive influence on the perceived ease of use and also have an indirect affect to elderly's intention to use financial services application through the perceived ease. |
