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An Evaluation of 7-Eleven TH Application Based on Technology Adoption and Acceptance Theory |
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| รหัสดีโอไอ | |
| Creator | Datchakorn Tancharoen |
| Title | An Evaluation of 7-Eleven TH Application Based on Technology Adoption and Acceptance Theory |
| Contributor | Su-amporn Parnsup |
| Publisher | Faculty of Information Science and Technology, Mahanakorn University of Technology |
| Publication Year | 2563 |
| Journal Title | Journal of Information Science and Technology |
| Journal Vol. | 10 |
| Journal No. | 1 |
| Page no. | 85-97 |
| Keyword | Technology Adoption, Acceptance Theory, UTAUT, 7-Eleven Application |
| URL Website | https://tci-thaijo.org/index.php/JIST |
| Website title | Journal of Information Science and Technology |
| ISSN | 2651-1053 |
| Abstract | This paper presents the evaluation of 7-Eleven TH application based ontechnology adoption and acceptance theory (UTAUT). In order to analyze the relationshipmodel with 413 users in Bangkok and metropolitan region using research tools such as the 7-level rating scale online questionnaire, technical analysis and structural equation model. Theresearch model consists of 9 components including the expectation for application performance,the expectation for application efforts, the social influence on application usage, the condition ofthe convenience for application usage, the entertainment of application, the value of applicationusage, the familiarity with application usage, the intentional behavior, and the behavior ofapplication. By analyzing the causal relationship model analysis, it is found that the model isconsistent with the empirical data. There is a direct and indirect influence of the path coefficientwith a statistical significance of 0.001. It is found that the factors that affect the behavior of theintention to use the 7-Eleven TH application consist of the familiarity, entertainment, operatingconditions, value, price, performance expectations, social influence and the expectation of theefforts, respectively. The results can be used to formulate policies, adjust strategies and promoteaccess to consumer groups including government organizations, private sectors, retail andwholesale business. It is benefit in the application development for the organization. |
