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Social Service Satisfaction Analytic Model On Big Data for Facebook Fanpage |
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| รหัสดีโอไอ | |
| Creator | ทินภัทร บริรักษ์ |
| Title | Social Service Satisfaction Analytic Model On Big Data for Facebook Fanpage |
| Contributor | ธนา สุขวารี, สุขสวัสดี ณัฏฐวุฒิสิทธิ์ |
| Publisher | Faculty of Information Science and Technology, Mahanakorn University of Technology |
| Publication Year | 2561 |
| Journal Title | Journal of Information Science and Technology |
| Journal Vol. | 8 |
| Journal No. | 1 |
| Page no. | 58-71 |
| Keyword | Satisfaction Analysis Model, Mathematical Model, Linear Combination, Big Data |
| URL Website | https://tci-thaijo.org/index.php/JIST |
| Website title | Journal of Information Science and Technology |
| ISSN | 2651-1053 |
| Abstract | The objective of this research is to develop a model of satisfaction analysis on service system. This research focuses on identifying which service systems have low levels of customer satisfaction. This reflects the fact that the service system is experiencing problems with the service. This research has used Facebook as a source of information to express dissatisfaction with the service. By manipulating, the data from Facebook's unstructured data into a structured form called a frame, before processing the satisfaction model with Linear Combination. The results showed that the accuracy of the model was 87.50%, which is satisfactory. |
