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Developing Public Relations Media on the Metaverse Platform for Enhancing Engagement by Using Virtual Learning |
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| รหัสดีโอไอ | |
| Creator | Charinya Wangwatcharakul |
| Title | Developing Public Relations Media on the Metaverse Platform for Enhancing Engagement by Using Virtual Learning |
| Contributor | Kritsana Panchuen, Bawon Chomphut, Rungchanachai Ratchawongsa, Anyaphast Chonlarpatsittikul |
| Publisher | Department of Information Science, Faculty of Humanities and Social Sciences, Khon Kaen University |
| Publication Year | 2567 |
| Journal Title | Journal of Information Science Research and Practice |
| Journal Vol. | 42 |
| Journal No. | 4 |
| Page no. | 70–87 |
| Keyword | Metaverse, Virtual Learning, Digital Media, User Engagement, Educational Technology, Interactive Environments, Information communication |
| URL Website | https://www.tci-thaijo.org/index.php/jiskku/index |
| Website title | Journal of Information Science Research and Practice |
| ISSN | 3027-6586 |
| Abstract | Purpose: This research aims to design and develop effective media on the Metaverse platform, evaluate its quality, and study user engagement within this virtual learning environment. It utilizes modern media technology to create a new experience for learners in the Digital Business Computer Program at the Faculty of Management Science, Loei Rajabhat University.Methodology: This study employed the ADDIE Model for the development process. The tools used included Spatial Metaverse for creating virtual spaces, infographics, animations, videos, and 3D models. Quality assessment was conducted by five experts, focusing on content, design, implementation and engagement. The sample group consisted of 400 students and undergraduates selected through random sampling. User engagement was assessed using a survey with a Likert scale.Findings: The development of public relations media on the Metaverse platform for the Digital Business Computing program included the creation of infographics, animations, videos, and 3D models divided into three spaces: General Information, Activities, and Career Guidance and Alumni. Quality assessment by five experts rated all aspects at the highest quality level with the content receiving particular praise. User engagement feedback indicated that interactive content delivery, especially videos, significantly enhanced comprehension, while multimedia integration for critical thinking received the highest score. The platform effectively facilitated engagement and learning acquisition, with its easy-to-navigate interface and real-time interaction tools score of 4.67 and 4.55, respectively. Overall, the Metaverse platform demonstrated exceptional capability in supporting high levels of learners participation and engagement.Applications of this study: This study demonstrates the Metaverse platform's potential to enhance engagement and learning across education, corporate training, public relations, and healthcare by creating immersive and interactive environments. These environments improve comprehension, participation, and skill development through the use of advanced digital media and virtual simulations. |
