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Innovation to Improve Community Quality of Life Accordiong to Khok Nong Na Model New Theory in Udon Thani Province |
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| รหัสดีโอไอ | |
| Creator | Boonpeng Sittivongsa |
| Title | Innovation to Improve Community Quality of Life Accordiong to Khok Nong Na Model New Theory in Udon Thani Province |
| Publisher | DR.KET INSTITUTE OF ACADEMIC DEVELOPMENT AND PROMOTION |
| Publication Year | 2566 |
| Journal Title | Journal of Interdisciplinary Social Development |
| Journal Vol. | 1 |
| Journal No. | 5 |
| Page no. | 1-13 |
| Keyword | Innovation, Quality of life, Khok Nong Na Model |
| URL Website | https://so12.tci-thaijo.org/index.php/JISDIADP/about |
| Website title | https://so12.tci-thaijo.org/index.php/JISDIADP/index |
| ISSN | 2822-1060 |
| Abstract | This research makes sense 1) to study innovations to develop community quality of life according to the new theory of Khok Nong Na Model, 2) to study factors influencing innovations to develop community quality of life according to the principles of new theory, Khok Nong Na Model, and 3) to study guidelines for innovation to develop quality of life. Community according to the new Khok Nong Na Model theory in Udon Thani Province he research used mixed methods research with a sample of 400 people and 10 interviews. Quantitative data were obtained using descriptive statistics and multiple regression analysis Data from in-depth interviews using content analysis.The results showed thatInnovation to develop community quality of life according to the new theory of Khok Nong Na Model in Udon Thani Province, dependent variable Overall every aspect Is at a moderate level ( =3.07,S.D.=38) arranged in descending order as follows: In terms of promoting media and public relations ( =3.11,S.D.=.37), in coordination ( =3.08,S.D.=.17), and in promoting folk wisdom ( =3.02,S.D.=69), respectively.Factors influencing innovation to develop community quality of life according to the principles New Theory Khok Nong Na Model in Udon Thani Province Overall, it was found that the help from network partners (X3) and the help from tourism (X6) had coefficients of the predictors in the raw score (b) equal to .425, .375, respectively.There should be coordination with other related works in order to use local wisdom to integrate with innovations from both local agencies and media technology. Public relations for improving the quality of life of communities according to new theories Government agencies should use public relations communications to create development. By creating a channel to effectively develop the quality of life of the community according to the new theory of Khok Nong Na Model. |
