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Customer Segmentation by K-MEANS Clustering: A Case Study of a Leasing Company in Thailand |
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| รหัสดีโอไอ | |
| Creator | Kanyaporn Kemcharoen |
| Title | Customer Segmentation by K-MEANS Clustering: A Case Study of a Leasing Company in Thailand |
| Publisher | MSMIS Thammasat University |
| Publication Year | 2566 |
| Journal Title | Journal of information systems in Business JISB |
| Journal Vol. | 9 |
| Journal No. | 2 |
| Page no. | 55 |
| Keyword | Leasing, Clustering, Unsupervised learning, K-means, Cross-industry standard process for data mining (CRISP-DM) |
| URL Website | http://www.jisb.tbs.tu.ac.th |
| ISSN | 2465-4264 |
| Abstract | This research proposes modeling development for 23,287 car leasing customers by k-means clustering, an unsupervised learning technique to segment customers into groups according to (1) general characteristics such as age, gender, marital status, educational level, length of stay at accommodation, occupation, and work seniority; (2) financial factors such as income financial credit; and (3) automobile purchasing behavior such as vehicle price, installments, and loan term. |
