|
Satisfaction on K+MARKET Marketplace on Plus Mobile Banking Application Affecting Loyalty |
|---|---|
| รหัสดีโอไอ | |
| Creator | Kornkanok Setthachoduek |
| Title | Satisfaction on K+MARKET Marketplace on Plus Mobile Banking Application Affecting Loyalty |
| Publisher | MSMIS Thammasat University |
| Publication Year | 2566 |
| Journal Title | Journal of information systems in Business JISB |
| Journal Vol. | 9 |
| Journal No. | 2 |
| Page no. | 37 |
| Keyword | K+market, e-Marketplace, K PLUS, Mobile Banking |
| URL Website | http://www.jisb.tbs.tu.ac.th |
| ISSN | 2465-4264 |
| Abstract | This research applied the information systems success model and perceived value concept to study factors influencing satisfaction on e-Marketplace affecting customer loyalty. |
