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Factors Effecting Users' Intention to Adopt Retail Central Bank Digital Currency (Retail CBDC) |
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| รหัสดีโอไอ | |
| Creator | Suppasitang Tamseewan |
| Title | Factors Effecting Users' Intention to Adopt Retail Central Bank Digital Currency (Retail CBDC) |
| Publisher | MSMIS Thammasat University |
| Publication Year | 2566 |
| Journal Title | Journal of information systems in Business JISB |
| Journal Vol. | 9 |
| Journal No. | 1 |
| Page no. | 22 |
| Keyword | Baht digital, CBDC, Diffusion of innovation, Consumer innovativeness |
| URL Website | http://www.jisb.tbs.tu.ac.th |
| ISSN | 2465-4264 |
| Abstract | The objective of this study is to study factors that affect users' intention to adopt Thai retail CBDC in mobile banking and internet banking users, using diffusion of innovation and consumer innovativeness. |
