|
Motivation Factors and Obstacle Factors for Mobile Financial Transactions among Thai Consumers |
|---|---|
| รหัสดีโอไอ | |
| Creator | Kutida Malison |
| Title | Motivation Factors and Obstacle Factors for Mobile Financial Transactions among Thai Consumers |
| Publisher | MSMIS Thammasat University |
| Publication Year | 2565 |
| Journal Title | Journal of information systems in Business JISB |
| Journal Vol. | 8 |
| Journal No. | 2 |
| Page no. | 68 |
| Keyword | Cashless society, Motivating factors, Obstacle factors, Mobile financial transaction |
| URL Website | http://www.jisb.tbs.tu.ac.th |
| ISSN | 2465-4264 |
| Abstract | This study aims to investigate motivation factors and obstacle factors affecting the acceptance of consumers on mobile transaction. |