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A Study of Product Recommendation in Offline Retail Store by using Collaborative Filtering: A Case Study of a Private Company |
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| รหัสดีโอไอ | |
| Creator | Jitranut Lochingchairit and Ekarat Rattagan |
| Title | A Study of Product Recommendation in Offline Retail Store by using Collaborative Filtering: A Case Study of a Private Company |
| Publisher | MSMIS Thammasat University |
| Publication Year | 2564 |
| Journal Title | Journal of information systems in Business JISB |
| Journal Vol. | 7 |
| Journal No. | 3 |
| Page no. | 59 |
| Keyword | Recommender system, Collaborative filtering, Offline retail store, User-based filtering, Item-based filtering |
| URL Website | http://www.jisb.tbs.tu.ac.th |
| ISSN | 2465-4264 |
| Abstract | Diversity of purchased products is important for retailers. When a customer purchases a specific product in large volume, the customer might get some benefit, such as more discounts. In contrast, this might be disadvantage for retailers because only some products have high inventory turnover. Therefore, many large retailers try to motivate their customers to purchase various products. |
