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Type of Facebook Advertising Affecting to Online Purchase Intention of Customers in Bangkok |
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| รหัสดีโอไอ | |
| Creator | Romcharee Laohasatchaporn |
| Title | Type of Facebook Advertising Affecting to Online Purchase Intention of Customers in Bangkok |
| Publisher | MSMIS Thammasat University |
| Publication Year | 2563 |
| Journal Title | Journal of information systems in Business JISB |
| Journal Vol. | 6 |
| Journal No. | 1 |
| Page no. | 52 |
| Keyword | Trust in advertising, Influencer marketing, Retargeting, Brand equity, Advertising format on Facebook, Online purchase intention |
| URL Website | http://www.jisb.tbs.tu.ac.th |
| ISSN | 2465-4264 |
| Abstract | The objective of this study is to examine the type of Facebook advertising affecting purchase intention of customers in Bangkok. |
