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The Effect of Electronic Word of Mouth on Brand Image, Brand Attitude and Intention to Use Service: Case Study the Use of Mobile Phone Services in Thailand |
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| รหัสดีโอไอ | |
| Creator | Sanchai Choemprasatsit |
| Title | The Effect of Electronic Word of Mouth on Brand Image, Brand Attitude and Intention to Use Service: Case Study the Use of Mobile Phone Services in Thailand |
| Publisher | MSMIS Thammasat University |
| Publication Year | 2562 |
| Journal Title | Journal of information systems in Business JISB |
| Journal Vol. | 5 |
| Journal No. | 1 |
| Page no. | 26 |
| Keyword | electronic Word of Mouth, Brand image, Brand attitude, Intention to use service |
| URL Website | http://www.jisb.tbs.tu.ac.th |
| ISSN | 2465-4264 |
| Abstract | This research aims to study the effect of electronic Word of Mouth on brand image, brand attitude and intention to use mobile phone service. |
