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Threat Avoidance Behavior of Privacy on Wearable Technology |
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| รหัสดีโอไอ | |
| Creator | Nattaphol Saenglertsilpachai |
| Title | Threat Avoidance Behavior of Privacy on Wearable Technology |
| Publisher | MSMIS Thammasat University |
| Publication Year | 2561 |
| Journal Title | Journal of information systems in Business JISB |
| Journal Vol. | 4 |
| Journal No. | 1 |
| Page no. | 70 |
| Keyword | Perceived Threat, Perceived Avoidability, Avoidance Motivation, Threat Avoidance Behavior |
| URL Website | http://www.jisb.tbs.tu.ac.th |
| ISSN | 2465-4264 |
| Abstract | The purpose of this research is to study the factors influencing Behavior of Threat Avoidance on Wearable Technology which include factors Perceived Susceptibility, Perceived Severity, Perceived Threat, Perceived Effectiveness, Perceived Costs, Self-Efficacy, Perceived Avoidability, Avoidance Motivation, Revelation of Privacy Policy, Concern for Information Privacy and Avoidance Behavior. |
