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The Effects of Advertising through Social Network on Purchase Intention: A Case Study of Farm Design Company in Thailand |
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| รหัสดีโอไอ | |
| Creator | Chaiyanan Dhanvarjor |
| Title | The Effects of Advertising through Social Network on Purchase Intention: A Case Study of Farm Design Company in Thailand |
| Publisher | MSMIS Thammasat University |
| Publication Year | 2561 |
| Journal Title | Journal of information systems in Business JISB |
| Journal Vol. | 4 |
| Journal No. | 1 |
| Page no. | 51 |
| Keyword | Informativeness, Entertainment, Irritation, Attitude toward online Advertising, Electronic Word-of-Mouth: eWOM |
| URL Website | http://www.jisb.tbs.tu.ac.th |
| ISSN | 2465-4264 |
| Abstract | The purpose of this research is to investigate the factors that influence the purchase intention. |
