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Study of Factors Affecting Continuance Usage Intention of M-Banking: Perspectives of Corporate Image & Application Quality |
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| รหัสดีโอไอ | |
| Creator | Techapit Phalawong |
| Title | Study of Factors Affecting Continuance Usage Intention of M-Banking: Perspectives of Corporate Image & Application Quality |
| Publisher | MSMIS Thammasat University |
| Publication Year | 2561 |
| Journal Title | Journal of information systems in Business JISB |
| Journal Vol. | 4 |
| Journal No. | 4 |
| Page no. | 64 |
| Keyword | Mobile banking, Corporate image, System quality, Continuance usage intention |
| URL Website | http://www.jisb.tbs.tu.ac.th |
| ISSN | 2465-4264 |
| Abstract | This research studies factors influencing continuance intention to use mobile banking, based on the IS Success model, consisting of system quality, information quality, service quality, & satisfaction. Additional factors are corporate image, security, & customer loyalty. |
