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Online Hotel Booking Intentions via Website |
|---|---|
| รหัสดีโอไอ | |
| Creator | Supakorn Chinnawoot |
| Title | Online Hotel Booking Intentions via Website |
| Publisher | MSMIS Thammasat University |
| Publication Year | 2561 |
| Journal Title | Journal of information systems in Business JISB |
| Journal Vol. | 4 |
| Journal No. | 1 |
| Page no. | 6 |
| Keyword | Website characteristics, Brand image, Booking intention |
| URL Website | http://www.jisb.tbs.tu.ac.th |
| ISSN | 2465-4264 |
| Abstract | Quantitative research on purchase intent was used to study booking intention for a hotel website in Thailand. |
