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Antecedents and Consequences of Attitude toward Location-Based Advertisements |
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| รหัสดีโอไอ | |
| Creator | Thanapa Chimmi |
| Title | Antecedents and Consequences of Attitude toward Location-Based Advertisements |
| Publisher | MSMIS Thammasat University |
| Publication Year | 2560 |
| Journal Title | Journal of information systems in Business JISB |
| Journal Vol. | 3 |
| Journal No. | 4 |
| Page no. | 6 |
| Keyword | location-based advertising, mobile marketing, attitude, theory of reasoned action, uses and gratifications theory |
| ISSN | 2465-4264 |
| Abstract | Changing in consumers' behavior in using mobile devices enables the opportunity for marketers to reach their consumers via mobile advertising. |
