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Perspective of Characteristics of Line Stickers on Purchase Intent |
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| รหัสดีโอไอ | |
| Creator | Janejira Aabseenak |
| Title | Perspective of Characteristics of Line Stickers on Purchase Intent |
| Publisher | MSMIS Thammasat University |
| Publication Year | 2560 |
| Journal Title | Journal of information systems in Business JISB |
| Journal Vol. | 3 |
| Journal No. | 3 |
| Page no. | 33 |
| Keyword | Line application, Line stickers characteristics, Purchase intention |
| ISSN | 2465-4264 |
| Abstract | The theory of consumption values (TCV) was used to study the influence of Line stickers on purchase intent. Factors of character identification, emotional values, functional values, customer satisfaction, and customer loyalty as well as purchase intent, were assessed. Data was collected from 213 Line users in Thailand who have added at least one Line sticker to their social network. Results were that character identification, emotional values, functional values, customer satisfaction and loyalty influenced purchase intention. These findings may help designers of Line stickers for businesses and organizations be more competitive. |
