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Factors Affecting Positive Attitudes and Purchase Intention Towards Transgender Products via Facebook Social Network Website : Case Study www.facebook.com/toodsdiary |
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| รหัสดีโอไอ | |
| Creator | 1. Wanwisa Chotipunyo 2. Nitaya Wongpinunwatana |
| Title | Factors Affecting Positive Attitudes and Purchase Intention Towards Transgender Products via Facebook Social Network Website : Case Study www.facebook.com/toodsdiary |
| Publisher | MSMIS Thammasat University |
| Publication Year | 2558 |
| Journal Title | Journal of information systems in Business JISB |
| Journal Vol. | 1 |
| Journal No. | 1 |
| Page no. | 73 |
| Keyword | Attitude, Purchase Intention, Transgender |
| ISSN | 2465-4264 |
| Abstract | This research is a quantitative research which use an online survey in conjunction with paper survey as a tools to gather information from the 201 persons who follow the Facebook page. |
