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The Influence of Online Reviews on Hotel and Travel Accommodation Purchase Intention |
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| รหัสดีโอไอ | |
| Creator | 1. Raweenan Jansiriwattana 2. Pattana Boonchoo |
| Title | The Influence of Online Reviews on Hotel and Travel Accommodation Purchase Intention |
| Publisher | MSMIS Thammasat University |
| Publication Year | 2558 |
| Journal Title | Journal of information systems in Business JISB |
| Journal Vol. | 1 |
| Journal No. | 1 |
| Page no. | 15 |
| Keyword | Positive/Negative online reviews, Quantity of online reviews, Hotel booking intention |
| ISSN | 2465-4264 |
| Abstract | This study develops a model to investigate the different of attitude and purchase intention that influence from pre and post reading online reviews. |
