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Spornosexual : Opportunity and Marketing Strategy |
|---|---|
| รหัสดีโอไอ | |
| Creator | Kitti Siripullop |
| Title | Spornosexual : Opportunity and Marketing Strategy |
| Publisher | MSMIS Thammasat University |
| Publication Year | 2558 |
| Journal Title | Journal of information systems in Business JISB |
| Journal Vol. | 1 |
| Journal No. | 1 |
| Page no. | 120 |
| Keyword | Men's exercises, Marketing strategy, Spornosexual |
| ISSN | 2465-4264 |
| Abstract | This paper seeks to address the need of a group of male consumers which is interested in exercising to build strong and beautiful muscles, the so-called "Spornosexual" by marketers. |
