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Comparative Study of Factors Influencing the Adoption or Non-Adoption of Healthcare Services at Newly Opening Private Hospitals |
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| รหัสดีโอไอ | |
| Creator | Attakrai Punpukdee |
| Title | Comparative Study of Factors Influencing the Adoption or Non-Adoption of Healthcare Services at Newly Opening Private Hospitals |
| Contributor | Chitinout Wattana, Wachira Punpairoj, Udomlak Srichuachom, Pimsara Yaklai, Suparawadee Trongtortam |
| Publisher | Thonburi University |
| Publication Year | 2567 |
| Journal Title | Journal of Humanities and Social Sciences Thonburi University |
| Journal Vol. | 18 |
| Journal No. | 2 |
| Page no. | 18-34 |
| Keyword | Discriminant analysis, Logistic regression, Service quality, Data Mining, Classification |
| URL Website | https://so03.tci-thaijo.org/index.php/trujournal |
| Website title | Journal of Humanities and Social Sciences Thonburi University |
| ISSN | 2672-9202 |
| Abstract | A comparative study using logistic regression and discriminant analysis examines the importance of both methods in health services. The study compares both methods' data categorization using 2 favorite Statistics to determine their relevance in healthcare. The study focuses on Chiang Rai province in northern Thailand and the factors that influence the selection of newly established private hospitals. The study examines service quality, social insurance entitlements, and patient behavior during illness. The study helps emerging private healthcare facilities understand the complex relationship between service quality and patient response, use statistically sound methods for accurate predictions, and improve health services. |
