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Factors Affecting Consumers Decision to buy Second Hand Housing in Mueang District, Samut Prakan Province |
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| รหัสดีโอไอ | |
| Creator | Kirana Suwannatham |
| Title | Factors Affecting Consumers Decision to buy Second Hand Housing in Mueang District, Samut Prakan Province |
| Contributor | Rungradit Kongyoungyune |
| Publisher | Buddhist Studies Foundation Wat Buranasiri Matayaram |
| Publication Year | 2567 |
| Journal Title | Journal of Dhamma for Life |
| Journal Vol. | 30 |
| Journal No. | 1 |
| Page no. | 315-324 |
| Keyword | Purchasing Decision, Second-Hand House, Consumer |
| URL Website | https://so08.tci-thaijo.org/index.php/dhammalife/index |
| Website title | https://so08.tci-thaijo.org/index.php/dhammalife/article/view/2722 |
| ISSN | 2822-048X |
| Abstract | The objectives of this study were: 1) to study the decision-making level of buying second-hand houses of consumers in Mueang District; Samut Prakan Province 2) To study the level of marketing mix factors. of consumers in Mueang District Samut Prakan Province 3) To study and compare the decision to buy second-hand houses classified by personal factors of consumers in Mueang District. Samut Prakan Province 4) To study the marketing factors that affect the decision to buy second-hand houses of consumers in Mueang District. Samut Prakan Province The sample size used was 400 samples. The research instrument was a questionnaire.The results of the research found that 1) the decision to buy a second-hand house was found Overall purchasing decisions are at the highest level. When considering each aspect, it was found that The side with the highest mean level is Recognition of needs,the aspect with the lowest average level at a high level is information seeking. 2) Factors in the second-hand home marketing mix. It was found that overall, consumers give the highest level of importance. When considering each aspect, it was found that The aspect with the highest average at the highest level is price. The aspect with the lowest average at the highest level is price. Marketing promotion Testing the assumptions found that 1) consumers have different personal characteristics There are different decisions to buy a second-hand home. Statistically significant at the 0.05 level. 2) Factors in the second-hand home marketing mix affect consumers' decision to purchase second-hand homes. Statistically significant at the 0.05 level. |
