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Sponsorship Disclosure in Native Advertising: A Theoretical Framework |
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| รหัสดีโอไอ | |
| Creator | Poompak Kusawat |
| Title | Sponsorship Disclosure in Native Advertising: A Theoretical Framework |
| Publisher | Naresuan University Graduate School |
| Publication Year | 2564 |
| Journal Title | Journal of Community Development Research (Humanities and Social Sciences) |
| Journal Vol. | 14 |
| Journal No. | 2 |
| Page no. | 29-38 |
| Keyword | Native Advertising, Sponsorship Disclosure, Persuasion Knowledge, eWOM |
| URL Website | http://www.journal.nu.ac.th/JCDR/article/view/Vol-14-No-2-2021-29-38 |
| Website title | Journal of Community Development Research (Humanities and Social Sciences) |
| ISSN | 1905-7121 |
