|
Determinants of Electronic Word-of-Mouth among Line Users in Thailand |
|---|---|
| รหัสดีโอไอ | |
| Creator | Yossaya Vijitkornthong |
| Title | Determinants of Electronic Word-of-Mouth among Line Users in Thailand |
| Contributor | Mayuree Aryupong, Suwanna Kitseree |
| Publisher | Naresuan University Graduate School |
| Publication Year | 2563 |
| Journal Title | Journal of Community Development Research (Humanities and Social Sciences) |
| Journal Vol. | 13 |
| Journal No. | 4 |
| Page no. | 59-72 |
| Keyword | Electronic Word-of-Mouth, Consumer Behaviors Theory, Technology Acceptance Theory, Line Application |
| URL Website | http://www.journal.nu.ac.th/JCDR/article/view/Vol-13-No-4-2020-59-72 |
| Website title | Journal of Community Development Research (Humanities and Social Sciences) |
| ISSN | 1905-7121 |
