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Digital Marketing on Innovation Performance : The Mediating Role of Organizational Ambidexterity in Thailand Startup Ecosystem |
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| รหัสดีโอไอ | |
| Creator | Niramarn Ngammoh |
| Title | Digital Marketing on Innovation Performance : The Mediating Role of Organizational Ambidexterity in Thailand Startup Ecosystem |
| Contributor | Pongnarin Pitjatturat, Chatchai Inthasang |
| Publisher | Thammasat Business School, Thammasat University |
| Publication Year | 2568 |
| Journal Title | Journal of Business Administration (JBA) |
| Journal Vol. | 48 |
| Journal No. | 185 (Jan-Mar 2025) |
| Page no. | 26 |
| Keyword | Digital Marketing, Organizational Ambidexterity, Innovation Performance, Startup Ecosystem |
| URL Website | http://www.jba.tbs.tu.ac.th |
| Website title | http://www.journal.tbs.tu.ac.th |
| ISSN | 2774-0153 (Online) |
