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Serial Mediation of Customer Satisfaction and Continuance Intention in the Relationship between Motivations and Purchase Intention of Promotional Facebook Page Users in Thailand |
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| รหัสดีโอไอ | |
| Creator | Lalida Kaewshai |
| Title | Serial Mediation of Customer Satisfaction and Continuance Intention in the Relationship between Motivations and Purchase Intention of Promotional Facebook Page Users in Thailand |
| Contributor | Marissa Chantamas |
| Publisher | Thammasat Business School, Thammasat University |
| Publication Year | 2568 |
| Journal Title | Journal of Business Administration (JBA) |
| Journal Vol. | 48 |
| Journal No. | 187 (Jul-Sep 2025) |
| Page no. | 37 |
| Keyword | Uses and Gratifications, Continuance Intention, Purchase Intention, Promotional Facebook Page, Social Media |
| URL Website | http://www.jba.tbs.tu.ac.th |
| Website title | http://www.journal.tbs.tu.ac.th |
| ISSN | 2774-0153 (Online) |
