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Customer Accounting as a Valuable Approach of Strategic Management Accounting: Evidence from Hotel Businesses in Thailand |
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| รหัสดีโอไอ | |
| Creator | Phaprukbaramee Ussahawanitchakit |
| Title | Customer Accounting as a Valuable Approach of Strategic Management Accounting: Evidence from Hotel Businesses in Thailand |
| Publisher | คณะพาณิชยศาสตร์และการบัญชี มหาวิทยาลัยธรรมศาสตร์ |
| Publication Year | 2560 |
| Journal Title | วารสารบริหารธุรกิจ JBA |
| Journal Vol. | 40 |
| Journal No. | 154 (เม.ย.-มิ.ย. 60) |
| Page no. | 37 |
| Keyword | Customer Accounting, Customer Relationship, Customer Response, Customer Satisfaction, Customer Acceptance, Firm Performance |
| ISSN | 0125-233X |
