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Competitive Advantage Strategy Concerning to Creative Economy of Ceramic Products Group in Chiang Mai Province |
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| รหัสดีโอไอ | |
| Creator | Punnuch Chaipinchana |
| Title | Competitive Advantage Strategy Concerning to Creative Economy of Ceramic Products Group in Chiang Mai Province |
| Publisher | Upper Northern Reserch Administration Network |
| Publication Year | 2560 |
| Journal Title | Journal of Community Development and Life Quality |
| Journal Vol. | 5 |
| Journal No. | 3 |
| Page no. | 526-543 |
| Keyword | Creative economy, ceramic products |
| URL Website | http://j-com-dev-and-life-qua.oop.cmu.ac.th |
| Website title | Journal of Community Development and Life Quality |
| ISSN | 2286-9824 |
| Abstract | This research aims to study the competitive advantage strategies of ceramic products groups in Chiang Mai province; within the Creative Economy. This study used a questionnaire with a sample of 34 entrepreneurs engaged in the business of ceramic products. The results were as follows: the main strategies were seeking new sources of raw materials; creative design of new products combining local knowledge and culture; creation of new processes to optimize the delivery of goods from the warehouse to the customer; attracting customers with reasonable pricing; invention of post-service activities; using wisdom and experience combined with modern knowledge to create learning organizations; research and development to solve customer problems; and strengthening relationships with individual suppliers. The problems encountered in implementing these strategies included reclaiming; development of information systems for administrative staff; collaboration with government agencies to add value to research; development and procurement; using technology for supply; meeting the terms of the public sector; inventory management; customer solutions; and new processes for copyrighting or patenting products. |
