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Social Capital and Competitive Advantage: Empirical Evidence from Travel and Tourism Industries in Saudi Arabia |
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| รหัสดีโอไอ | |
| Creator | Nabil Mohemmed Al-Hazmi |
| Title | Social Capital and Competitive Advantage: Empirical Evidence from Travel and Tourism Industries in Saudi Arabia |
| Contributor | - |
| Publisher | TuEngr Group |
| Publication Year | 2565 |
| Journal Title | International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies |
| Journal Vol. | 13 |
| Journal No. | 6 |
| Page no. | 13A6E: 1-8 |
| Keyword | Competitive Advantage, Social Capital, Tourism industry, internal marketing |
| URL Website | http://TuEngr.com/Vol13-6.html |
| Website title | ITJEMAST V13(6) 2022 @ TuEngr.com |
| ISSN | 2228-9860 |
| Abstract | This study aims to analyse the effect of social capital on competitive advantage in Saudi Arabia's travel and tourist businesses. This study employs a survey methodology to collect data from deputy directors, heads of departments, and employees in the travel and tourism businesses in the Al-Kharj Governorate. 250 employees comprise the final sample. This study reveals that travel and tourist organisations have a high level of internal social capital and achieve an increased competitive advantage when using descriptive statistics and simple and multiple regressions. Additionally, this study discovers a positive and statistically significant relationship between internal marketing and competitive advantage. This study proposes that travel and tourism businesses develop an internal social capital department due to the critical role of social capital in strengthening these organisations' competitive advantages. |
